VAST 概念


VAST 概念

VAST是“VIDEO AD SERVING TEMPLATE”英文首字母的缩写(中文译:“视频广告投放模板”)。

VAST使广告响应可以用于来自任何广告服务器。

“VAST”协议的XML结构

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<VAST version="3.0"> 
<Ad id="244749">
<InLine>
<AdSystem version="2.0"> <![CDATA[ DSP ]]> </AdSystem>
<AdTitle> <![CDATA[ 24299 ]]> </AdTitle>
<Impression> <![CDATA[ ]]> </Impression>
<Creatives>
<Creative>
<Linear>
<Duration>00:00:15</Duration>
<TrackingEvents>
<Tracking event="midpoint"> <![CDATA[http://t.i.com/xxx/t.gif?p=foo]]> </Tracking>
<Tracking event="midpoint"> <![CDATA[http://ad.doubleclick.net/ddm/trackimp/N4517.214565.N4517.214565.029.TE/B7749437.7;dc_trk_aid=273564510;dc_trk_cid=54841467;]]> </Tracking>
</TrackingEvents>
<VideoClicks>
<ClickThrough> <![CDATA[http://t.i.com/xxx/click?p=foo]]> </ClickThrough>
</VideoClicks>
<MediaFiles>
<MediaFile delivery="progressive" type="video/x-flv" width="640" height="480"></MediaFile>
</MediaFiles>
</Linear>
</Creative>
</Creatives>
</InLine>
</Ad>
</VAST>